Director, Customer and GTM Strategy Analytics Pharma
Tasks
- Allocate resources for analytics support
- Analyze marketing tactics utilization and customer adoption
- Apply machine learning models to patient conversion
- Collaborate with data management for data accuracy
- Create account segmentation and targeting models
- Create data acquisition strategy
- Develop KPI dashboards
- Develop analytics support strategies for therapy areas
- Develop go to market models business cases
- Enhance analytics best practices across analytics teams
- Evaluate and inform go to market strategy
- Identify performance trends and risks
- Lead customer and go to market analytics strategy
- Lead hub team day to day projects
- Measure and evaluate performance vs KPI targets
- Optimize promotional spend using marketing mix analysis
- Support internal analytics platform development
- Synthesize performance metrics into executive insights
Perks/Benefits
Skills/Tech-stack
Business Intelligence | CRM Integration | Dashboarding | Data Governance | Data Visualization | Data acquisition | Databricks | Excel | Forecasting | KPI Development | Machine Learning | Marketing Mix | Marketing mix analysis | Mix analysis | PowerBI | PowerPoint | Python | Qlik | R | Resource allocation | SQL | Salesforce | Series analysis | Snowflake | Tableau | Time Series | Time Series Analysis | Veeva
Education
Bachelor of Engineering | Bachelor of Science | MBA | Master of Science | PhD
Roles
Analytics | Analytics Manager | Director | Director of Analytics | Manager
Regions
Countries
States
Cities
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