Director, Global Digital Marketing Analytics (Performance & Optimization)
Sun Life Toronto One York, Canada
CAD 125K-195K (estimate) Executive-level Full Time
Tasks
- Automate recurring reporting
- Build predictive models
- Conduct measurement audits
- Create dashboards and performance reports
- Create data visualizations
- Define KPIs and metrics
- Deliver projects on time and within budget
- Develop digital marketing measurement strategy
- Establish center of excellence
- Establish measurement governance
- Implement privacy and compliance controls
- Implement standardization and tagging
- Improve data quality
- Manage stakeholders and vendors
- Mentor and develop team
- Monitor KPI performance and variance
- Optimize conversion and engagement
- Serve as internal analytics thought leader
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Target | Attribution Modeling | Automation | Conversion Rate | Conversion rate optimization | Dashboarding | Data Governance | Data Quality | Data Visualization | Digital analytics | Engagement optimization | KPI Management | Marketing Analytics | Marketing measurement | Medallia DXA | People management | Power BI | Predictive Modeling | Privacy Compliance | Project Management | ROI optimization | Rate optimization | Regulatory Compliance | Self-Service | Self-service analytics | Service analytics | Tableau | Tagging
Education
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