Director, Marketing Analytics & Insights

Columbia, MD, United States

USD 150K-170K Executive-level Full Time

@ C...

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Found 4d ago

Tasks

Apply experimentation and modeling
Build and develop analytics teams
Develop frameworks for performance drivers
Enable cross brand insights and reporting
Identify AI and automation opportunities
Lead advanced analytics and forecasting
Lead analytics teams support marketing COEs and segments
Oversee ROI and performance reporting
Support AI, AEO and measurement evolution
Support upper funnel advertising measurement
Translate signals into insights

Perks/Benefits

Skills/Tech-stack

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Director, Marketing Analytics & Insights

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