Director, Marketing Analytics
Tasks
- Advise on data-driven marketing strategies
- Build and maintain executive dashboards
- Coordinate with marketing and data teams
- Design and manage attribution and media mix models
- Design and oversee testing and experimentation plans
- Develop long-term marketing analytics strategy
- Lead development of predictive churn and scoring models
- Manage and grow marketing analytics team
- Optimize marketing budget using predictive models
- Oversee customer lifetime value and churn prediction
Perks/Benefits
- Flexible paid time off
- Flexible working hours
- Home office budget
- In-person social events
- Learning budget
- Mental health support
- Paid parental leave
- Remote work
- Stock options
Skills/Tech-stack
A/B | A/B Testing | B testing | Bayesian Methods | Business Intelligence | CRM data | CRM data analysis | Data Analysis | Data Manipulation | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Looker | Marketing Analytics | Power BI | Python | R | Random Forests | Regression Analysis | SQL | Statistical modeling | Tableau | Tag Manager
Education
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