Director, Marketing Analytics
Tasks
- Build marketing attribution models
- Create zero based marketing budgets
- Define key performance indicators
- Design reporting dashboards
- Develop marketing measurement frameworks
- Ensure privacy and regulatory compliance
- Evaluate analytics tools and methodologies
- Integrate marketing CRM and financial data
- Lead and develop marketing analytics team
- Lead marketing analytics strategy
- Partner with marketing operations and martech teams
- Translate analytics into executive recommendations
Perks/Benefits
- 401k employer matching
- Dental insurance
- Global career opportunities
- Health insurance
- Paid time off
- Robust benefits package
- Vision insurance
Skills/Tech-stack
Attribution Modeling | CRM | Data Warehousing | Data integration | Forecasting | Investment modeling | Key Performance Indicators | Marketing Analytics | Marketing attribution | Marketing measurement | Marketing operations | Martech | Performance indicators | Privacy Compliance | Reporting dashboards | Return on Investment | Scenario Planning | Zero-based budgeting
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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