Director of Marketing Analytics
Tasks
- Build improve govern self service dashboards and reporting
- Conduct campaign performance channel effectiveness analysis
- Develop attribution experimentation and advanced measurement approaches
- Establish web analytics measurement planning tagging taxonomy
- Lead marketing measurement strategy across paid earned owned channels
- Partner with Marketing Technology Data IT Finance Sales to improve data quality KPI alignment
- Serve as offline and brand analytics subject matter expert
- Translate performance data into decision ready recommendations
- Use AI to improve analytics workflows and insight generation
Perks/Benefits
Skills/Tech-stack
AI | Adobe Analytics | Attribution | Dashboarding | Data Governance | Experimentation | Google Analytics | Looker | Marketing Analytics | Marketing Data Governance | Marketing Technology | Marketing data | Marketing measurement | Performance reporting | Power BI | Privacy controls | Python | R | ROI evaluation | SQL | Tableau | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Regions
Countries
States
Cities
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