Director of Strategy and Analytics
Tasks
- Align data strategies with marketing goals
- Build and implement media mix modeling models
- Create data visualization templates
- Develop custom analytics to improve business KPIs
- Develop recommendations for client business challenges
- Lead marketing analytics and strategy planning
- Manage client relationships and project deliverables
- Present analytics findings to clients and leadership
- Stay current with data analytics industry trends
- Support new business proposals and presentations
- Train mentor and oversee junior team members
Perks/Benefits
Skills/Tech-stack
Calculated Fields | Data Analysis | Data Visualization | Digital media | Excel | Marketing Analytics | Media Buying | Media Planning | Media mix modeling | Mix Modeling | Pivot Tables | PowerPoint | VLOOKUP
Education
N/A
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