Director, Web Experience and Optimization
USA - MA - Lexington, United States
USD 156K Executive-level Full Time
Tasks
- Architect modular API first ecosystem
- Build and develop web experience team
- Build no code low code marketing workflows
- Champion AI for personalization and testing
- Establish design systems and component libraries
- Identify buyer journey friction and remove it
- Integrate martech stack
- Lead web platform transformation
- Own web KPIs and reporting cadences
- Run experimentation and optimization program
- Translate business objectives into web experiences
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AEO | AI personalization | API | Amplitude | B testing | CDP | CI/CD | CRM | CRO | Contentful | Google Analytics | Google Analytics 4 | Headless CMS | Heap | Jamstack | JavaScript | LaunchDarkly | Marketing Automation | Mparticle | Next.js | Node.js | Optimizely | React | SEO | Sanity | Segment | Strapi | VWO
Education
N/A
Regions
Countries
States
Cities
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