Director/Senior Director Commercial Marketing Analytics
Boston, Massachusetts
A USD 130K-207K (estimate) Senior-level Full Time
Tasks
- Conduct market access analytics and payer segmentation
- Create and maintain analytics measurement and optimization models
- Customize proprietary analytics tools to client needs
- Design commercial models for sales and marketing
- Develop omnichannel marketing measurement frameworks
- Evaluate and optimize channel performance and ROIs
- Lead cross-functional analytics teams
- Manage concurrent client projects
- Perform patient analytics using real world data
- Pilot and implement client analytics solutions
- Present recommendations on customer sales and marketing strategy
- Recruit, manage, and mentor analysts
Perks/Benefits
- N/A
Skills/Tech-stack
Access Analytics | Alteryx | Call planning | Claims data | Commercial Model Design | Data Optimization | Diagnostic Data | Digital marketing | EMR/EHR | Excel | Incentive Compensation | Machine Learning | Market Access | Market Access Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Model Design | Multichannel marketing | Omnichannel analytics | Payer Plan Segmentation | Promotion-response modeling | Pull through analysis | Python | R | Real-World Data | Rebate Optimization | Response Modeling | Return on Investment | SAS | SPSS | SQL | Sales Call Planning | Sales Force | Sales Force Sizing | Statistical Analysis | Statistical estimation | Tableau | Territory Planning | Territory alignment
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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