Enrollment Marketing Strategist - Office of Marketing & Communications
Urbana, United States; Urbana, IL, United States; LAS Communications and Marketing
USD 65K-75K Mid-level Full Time
Tasks
- Analyze metrics and report campaign outcomes
- Conduct market, audience, and competitor research
- Coordinate campaign development execution and testing
- Deliver email and text messaging from inquiry to enrollment
- Develop enrollment marketing strategies across paid and owned channels
- Develop program specific marketing content
- Manage projects within marketing communications project framework
- Manage targeted paid campaigns across multiple platforms
- Monitor pipeline performance and engagement trends
- Optimize prospective student communications in Slate and CRM
- Oversee program marketing content for search optimized web copy social media and video
- Serve as strategic liaison between program directors advisors and stakeholders
Perks/Benefits
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Tuition waivers
- Vision insurance
Skills/Tech-stack
Audience Segmentation | CRM | Campaign Measurement | Competitive Analysis | Content Marketing | Conversion Rate | Conversion rate optimization | Customer Relationship Management | Customer relationship | Digital marketing | Email Marketing | Engine optimization | Market Research | Marketing strategy | Media advertising | Paid Search | Rate optimization | Relationship Management | Search Engine | Search engine optimization | Social Media | Social Media Advertising | Text messaging | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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