Senior Marketing Analytics Lead - Remote
Tasks
- Build forecasting models for revenue impact
- Define metrics and ensure reporting accuracy
- Develop marketing impact assessment frameworks
- Drive structured experimentation across channels
- Establish full funnel KPIs for marketing performance
- Identify growth opportunities through data analysis
- Lead development of integrated marketing datasets
- Lead lifecycle analytics across onboarding and retention
- Mentor marketing analytics team
- Optimize media mix and targeting strategies
- Own measurement and optimization of paid media and affiliate channels
- Translate data into executive ready insights
Perks/Benefits
- 401k match
- Legal coverage
- Life insurance
- Medical, dental & vision coverage
- Mental health resources
- Paid time off
- Volunteer time
- Wellness resources
Skills/Tech-stack
Affiliate Marketing | Analytics | Business Intelligence | Customer Acquisition | Customer Retention | Data Quality | Data integration | Digital marketing | Lifecycle analytics | Marketing experimentation | Media mix modeling | Mix Modeling | Paid media | Reporting | Revenue Forecasting | SQL | Targeting
Education
N/A
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