VP, Marketing Science Analytics, Customer Engagement Team
Dallas, Texas, United States
USD 150K-175K (estimate) Executive-level Full Time
Tasks
- Advise customer stakeholders on analytics strategy
- Collaborate with finance to maintain financial systems
- Conduct cross media attribution and touchpoint analytics
- Create documentation and standardize processes
- Deliver marketing mix models
- Develop pricing strategy analytics
- Drive upselling and scope expansion
- Lead customer portfolio and deliver thought leadership
- Manage project delivery and analytics tracking
- Manage revenue goals and renewal strategy
- Optimize marketing spending and customer analyses
- Partner with product team to drive platform adoption
- Perform paid owned earned media effectiveness analysis
- Present analytical findings and meta analyses to customers
- Train and coach analytics team members
Perks/Benefits
Skills/Tech-stack
Cross Media | Cross Media Attribution | Customer Portfolio | Customer analysis | Customer portfolio management | Digital Media Analysis | Digital media | Excel | Marketing Mix | Marketing Mix Modeling | Marketing Spending Optimization | Media analysis | Media attribution | Mix Modeling | Portfolio Management | PowerPoint | Predictive Modeling | Pricing Strategy | Project Management | Revenue Management | Statistical modeling | Touchpoint Analytics | Unified Measurement
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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