Digital Analytics Specialist
Tasks
- Assess and integrate new analytics tools
- Build and nurture global analytics community
- Contribute to AI analytics strategy evolution
- Design scalable compliant tracking solutions
- Develop analytics capabilities for conversion performance
- Generate digital platform insights and recommendations
- Manage digital marketing and communications analytics ecosystem
- Own and enhance measurement framework
- Partner with CX UX to quantify web enhancements
- Provide analytics governance compliance accuracy security
- Share best practices and drive analytics culture
- Translate business needs into tracking architectures
Perks/Benefits
Skills/Tech-stack
Analytics Platforms | Data Governance | Data Lake | Data Privacy | Data Security | Event Tracking | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Key Performance Indicators | Marketing Technology | Marketing attribution | Performance indicators | Power BI | Reporting | Server Side | Server Side Tracking | Stakeholder management | Tag Manager | Training | Web Analytics
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