Gerente de Customer Data Platform (CDP)
Ciudad de México, CDMX, MX
MXN 300K-300K (estimate) Executive-level Full Time
Tasks
- Build single customer view
- Coordinate Data 360 roadmap execution
- Define Customer Data Platform functional architecture
- Define customer data platform strategy
- Define identities attributes audiences
- Define unified customer model
- Drive segmentation personalization adoption with business teams
- Enable segmentation personalization omnichannel activation
- Ensure data governance data quality privacy compliance
- Evaluate CDP and personalization technologies
- Govern Customer Data Platform
- Integrate Customer 360 information sources
- Present executive progress reports
- Prioritize Data 360 use cases
Perks/Benefits
Skills/Tech-stack
AWS | Azure | Customer 360 | Customer Data | Customer Data Platform | Data Governance | Data Modeling | Data Quality | Data cloud | Data platform | Marketing Cloud | Omnichannel | Personalization | Privacy Compliance | Salesforce CRM | Salesforce Data Cloud | Salesforce data | Segmentation
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