Google Analytics Consultant

Tasks

• Audit analytics tracking implementations
• Configure and validate tracking in Google Tag Manager
• Create custom dashboards and reports
• Design and document DataLayer structures
• Identify tracking gaps
• Implement and configure Google Analytics 4
• Integrate GA4 with Google Ads
• Integrate GA4 with Meta Pixel
• Participate in client meetings
• Provide analytics insights and recommendations
• Recommend tracking solutions aligned to business objectives
• Resolve data quality issues
• Set up conversion tracking
• Set up custom events and custom parameters
• Set up event tracking
• Troubleshoot tracking and attribution issues

Perks/Benefits

• Flexible on demand workload
• Freelance consulting
• Fully remote

Skills/Tech-stack

Attribution | Conversion Tracking | Custom Events | Dashboards | DataLayer | Debugging | Event Tracking | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Meta Pixel | Reporting | Tag Manager | Troubleshooting