Growth Analytics Lead - India
Plant and Business Unit Head Office - Mumbai, India
INR 3000K-4000K (estimate) Senior-level Full Time
Tasks
- Conduct appraisals and mentoring
- Conduct pricing research and price pack architecture analysis
- Create dashboards reports and presentations
- Develop prescriptive analytics for business growth
- Drive social listening analytics and insights
- Facilitate workshops and stakeholder alignment
- Forecast category growth and integrate into plans
- Forecast new product volumes
- Harmonize metrics and definitions for comparability
- Improve MMM process cycle time and costs
- Lead growth analytics sub team
- Manage marketing mix modeling projects
- Optimize advertising spend using MMM learnings
- Perform econometric modeling for ROI measurement
- Prepare ROI analyses for business stakeholders
- Run pricing simulators and threshold quartile analysis
- Validate forecasts and recalibrate models
Perks/Benefits
Skills/Tech-stack
Dashboarding | Data Modeling | Econometric Modeling | Forecasting | Incrementality | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Planning | Mix Modeling | Pack Architecture | Price Pack Architecture | Price elasticity | Pricing Analytics | Project Management | ROI analysis | Social Listening | Statistical Analysis
Education
Bachelor of Science | Master of Arts | Master of Business Administration | Master of Science | PhD
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