Director, Marketing Analytics & Insights
Tasks
- Adapt analytics to AI and new discovery behaviors
- Build and coach analytics team
- Develop measurement frameworks and reporting
- Identify opportunities for AI and automation
- Lead advanced analytics and forecasting
- Lead analytics teams supporting marketing centers and segments
- Oversee marketing performance measurement and ROI analysis
- Support advertising effectiveness and upper funnel measurement
Perks/Benefits
Skills/Tech-stack
AI | Automation | Business Analytics | Data Visualization | Experimental Design | Forecasting | Marketing Analytics | Performance Analytics | Stakeholder management
Education
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