Head of Digital Experience & Conversion Rate Optimization (Remote)

Tasks

• Advise product on post conversion experience
• Build content engine for organic traffic
• Build landing page test and learn program
• Build real-time dashboards
• Collaborate on marketing to product handoff
• Conduct competitive analysis
• Define acquisition metrics and attribution models
• Develop and execute SEO strategy
• Develop attribution models
• Implement advanced analytics for conversion prediction
• Implement personalization strategies
• Implement segmentation strategies
• Lead CMS migration to Webflow
• Lead experimentation and data-driven decision-making
• Manage designers and development work queue
• Manage lifecycle marketing email and SMS
• Map and optimize pre conversion journey
• Optimize marketing website for conversion
• Optimize site architecture and page speed
• Oversee nurture campaigns and marketing automation
• Partner with paid media for ad to sign up experience
• Perform AI engine optimization for AI platforms
• Present performance updates to executives
• Run A B testing for acquisition funnels
• Run retention and re engagement campaigns
• Use AI tools for rapid site updates

Perks/Benefits

• Access to Company Services and Products
• Budget for professional development
• Equity compensation package
• Flexible work arrangements
• Medical/Dental/Vision

Skills/Tech-stack

A/B | A/B Testing | Attribution Modeling | B testing | Competitive Analysis | Content Strategy | Conversion Rate | Conversion rate optimization | Customer Segmentation | Dashboards | Email Marketing | Engine optimization | Google Analytics | Landing Page | Landing page optimization | Marketing Analytics | Marketing Automation | Page Speed | Page optimization | Page speed optimization | Personalization | Rate optimization | SMS Marketing | Search Engine | Search engine optimization | Speed optimization | Technical SEO | Web Analytics | Webflow