Head of Digital Marketing Analytics (COE)
London, United Kingdom
R
GBP 75K-85K (estimate) Executive-level Full Time
Tasks
- Build marketing dashboards
- Define global attribution strategy
- Define standardized KPIs
- Deliver AI discovery measurement frameworks
- Develop analytics infrastructure and data pipelines
- Develop next generation attribution models
- Drive cross functional adoption of reporting standards
- Implement marketing mix modeling
- Lead global measurement framework
- Own data governance and taxonomy
- Partner with agencies and vendors for data driven decisions
- Provide analytics insights and recommendations
- Run incrementality testing
Perks/Benefits
Skills/Tech-stack
AI analytics | Adverity | Attribution Modeling | Data Governance | Data Taxonomy | Data integration | Digital Marketing Analytics | Digital marketing | Incrementality testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Marketing dashboards | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Snowflake | Tableau | Web Analytics
Education
N/A
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