Head of Digital Marketing Analytics
UK England Work at Home, United Kingdom
GBP 80K-80K (estimate) Executive-level Full Time
Tasks
- Align KPIs with business goals
- Collect analyze and interpret digital data
- Coordinate analytics with internal teams and agency partners
- Create tracking specifications across markets
- Define digital marketing analytics strategy
- Develop measurement frameworks and KPI structures
- Ensure data governance and compliance
- Identify performance improvement opportunities with data
- Lead knowledge sharing and marketing analytics training
- Manage digital marketing analytics budgets and direct report
- Manage marketing analytics platforms
- Translate analytics into reports and visualizations
Perks/Benefits
- Educational development program
- Global collaboration
- Hybrid working
- Multicultural work environment
- Private medical insurance
- Wellbeing support
Skills/Tech-stack
Adobe Analytics | Advanced Excel | B2B Marketing | B2C Marketing | BigQuery | Data Governance | Data Visualization | Digital analytics | GDPR | Google Analytics | Google Cloud | Google Tag | Google Tag Manager | Looker | Marketing attribution | Project Management | SQL | Tag Manager
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