Remote Senior Marketing Analytics Director
Tasks
- Build revenue impact forecasting models
- Define metrics and ensure reporting accuracy
- Develop integrated marketing datasets
- Develop marketing impact assessment frameworks
- Drive experimentation across channels
- Establish full funnel KPIs
- Identify growth opportunities through data analysis
- Lead lifecycle analytics for onboarding and retention
- Mentor marketing analytics team
- Optimize media mix and targeting strategies
- Own measurement and optimization of paid media and affiliate channels
- Translate data into executive ready insights
Perks/Benefits
- 401k match
- Legal coverage
- Life insurance
- Medical/Dental/Vision insurance
- Mental health resources
- Paid time off
- Volunteer time
- Wellness resources
Skills/Tech-stack
Affiliate Marketing | Business Intelligence | Data Modeling | Data reporting | Digital Performance | Digital Performance Marketing | Experimentation | Forecasting | Lifecycle analytics | Marketing attribution | Media mix modeling | Mix Modeling | Performance Marketing | SQL
Education
N/A
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