I&F Decision Sci Practitioner Specialist
Bengaluru, BDC10A, India
INR 2520K-4064K (estimate) Senior-level Full Time
Tasks
- Build marketing dashboards
- Conduct CLV churn and engagement analysis
- Define KPIs and attribution models
- Design campaign measurement frameworks
- Lead campaign analytics workstreams
- Mentor junior analysts
- Partner with marketing and data science teams
- Perform audience segmentation and analysis
- Perform post campaign performance analysis
- QA campaign data and tagging
- Run A B tests and interpret results
- Track campaign KPIs and generate insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | Adobe Experience | Adobe Experience Platform | Attribution Modeling | B testing | Behavioral segmentation | Braze | CLV Analysis | CRM Analytics | Churn analysis | Customer Data | Customer data platforms | Data Quality | Data platforms | Data quality assurance | Experience Platform | Funnel Analysis | Incrementality testing | Lifecycle segmentation | Loyalty Segmentation | Marketing Analytics | Marketing Automation | Marketing Cloud | Power BI | Propensity Modeling | Propensity scoring | Python | Quality Assurance | R | RFM Analysis | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Segment | Segmentation | Tableau | Tealium
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