GenAI Creative Optimisation Analyst
Tasks
- Analyze cross channel gen AI content performance
- Assess Gen AI content analytics capabilities
- Build and maintain real-time dashboards
- Create analytics solutions using predictive models
- Design test learn and optimize plans
- Develop audience insights from prompts and platforms
- Evaluate measurement frameworks and attribution methods
- Integrate external audience data sources
- Map performance data to creative recommendations
- Set track and evaluate KPIs
Perks/Benefits
- N/A
Skills/Tech-stack
Ad metrics | Attribution | Brand Lift | Brand lift studies | Dashboarding | Data Science | Data Storytelling | Data Visualization | Data analytics | Data integration | Excel | Generative AI | KPI Tracking | Language Models | Large Language Models | Lift studies | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Analytics | Prompt engineering
Education
N/A
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