Senior Manager, Marketing Analytics & Planning
Tasks
- Analyze marketing performance metrics
- Apply marketing mix modeling
- Collaborate with media and analytics teams
- Conduct incrementality analyses
- Create diminishing returns curve analyses
- Develop marketing planning and budgeting scenarios
- Ensure accurate cost control reporting
- Lead testing and learning initiatives
- Model and evaluate new campaign tests
- Monitor partner spend and budget utilization
- Optimize campaigns using data
- Present performance reports to leadership
- Recommend budget allocation improvements
- Reconcile budgets against planned allocations
Perks/Benefits
Skills/Tech-stack
Attribution | Budget reconciliation | Campaign Optimization | Data Analysis | Diminishing Returns Analysis | Incrementality analysis | Marketing Analytics | Marketing Budgeting | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Media Planning | Mix Modeling | Performance reporting | Returns Analysis | Scenario Planning | Testing and Learning
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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