Associate Director, Health Care Professional Analytics

US345 Summit GHQ 1 Kenvue Way, United States

USD 153K-217K Mid-level Full Time

@ K...

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Found 3d ago

Tasks

Advise brand medical media and commercial leaders on engagement
Analyze and optimize engagement across channels
Assess impact of HCP engagement on digital discovery and conversion
Build dashboards for HCP performance
Define HCP KPIs and performance metrics
Develop HCP segmentation targeting and tiering models
Embed HCP insights into media and digital audience strategy
Integrate HCP insights into business planning
Lead ROI and optimization analysis
Leverage automation advanced analytics and AI enabled insights
Measure effectiveness of HCP education scientific exchange and endorsement
Mentor and develop analytics talent
Own HCP analytics strategy
Partner with data science and vendors to ensure compliant data usage
Provide analytics guidance to senior stakeholders
Quantify impact of HCP advocacy on brand credibility and recommendations
Standardize methodologies and measurement approaches across brands
Translate professional engagement data into insights

Perks/Benefits

Skills/Tech-stack

Education

Bachelor of Engineering | Bachelor of Science | Master of Science

Roles

Regions

North America

Countries

United States

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