Lead Analyst, Channel Analytics
Bangalore, India
R
INR 2520K-3880K (estimate) Senior-level Full Time
Tasks
- Apply AI analytics for weekly campaign optimization
- Build automated analytical workflows
- Conduct ad hoc deep dive analysis
- Develop executive ready narratives and summaries
- Own channel efficiency frameworks for paid media
- Recommend budget at channel tactic and region level
- Reduce friction and improve efficiency through technology solutions
- Stay current with analytics methodologies and trends
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Serving | Ad tracking | Analytics | Artificial Intelligence | Channel attribution | Correlation Analysis | Cross-channel | Cross-channel attribution | Data Infrastructure | Data Quality | Data pipeline | Databricks | Descriptive Statistics | Display Advertising | Inferential Statistics | Marketing attribution | Media Marketing | Mobile Marketing | Multi-Touch Attribution | Multi-touch) | Paid Search | Paid Social | Programmatic Advertising | Python | R | Regression Analysis | Search Engine | Search Engine Marketing | Social Media | Social Media Marketing | Third Party | Third-party tracking
Education
Roles
Analyst | Lead | Lead Analyst
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