Lead Data Analyst - CRM Analytics
Tasks
- Analyze campaign performance
- Analyze customer segmentation and engagement patterns
- Build and maintain dashboards and reporting
- Build customer segmentation models
- Define measurement framework for CRM initiatives
- Develop CRM analytics strategy and measurement framework
- Ensure data integrity
- Optimize dashboard performance
- Partner with analytics engineering on data requirements
- Run A B testing and incrementality studies
- Set KPIs for CRM channels
- Translate business questions into analytical frameworks
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM Analytics | Customer Segmentation | DBT | Dashboarding | Data Integrity | Data Modeling | Data Quality | Data Visualization | Experimental Design | Incrementality testing | Marketing Analytics | Marketing Automation | Personalization | Python | R | SQL | Snowflake | Statistical Testing
Education
N/A
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