Lead Data Analyst - Marketing Analytics
Tasks
- Analyze GTM funnel performance
- Build marketing mix modeling models
- Build predictive models
- Collaborate on dbt data pipelines
- Conduct incrementality testing
- Create Looker dashboards
- Design A/B testing
- Design cohort analysis
- Design multivariate testing
- Develop marketing attribution models
- Ensure data quality
- Identify growth levers
- Integrate analytics solutions into data stack
- Own marketing effectiveness methodology
- Perform customer segmentation
Perks/Benefits
- Company events
- Employee discounts
- Flexible working options
- Health package
- Holiday allowance
- Learning and development opportunities
- Mindfulness app access
- Paid parental leave
- Paid volunteering days
- Pension
Skills/Tech-stack
A/B | A/B Testing | Airflow | B testing | BigQuery | Clustering | DBT | Incrementality testing | LookML | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Multivariate Testing | Python | R | Regression Models | SQL
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Data | Lead Data Analyst | Marketing Analyst | Marketing Data Analyst
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