Lead Data Analyst - Marketing Analytics
Tasks
- Analyze GTM sales funnel
- Analyze multivariate tests
- Build customer segmentation models
- Collaborate with data engineering on dbt pipelines
- Create Looker dashboards
- Design A/B testing
- Design incrementality testing
- Develop analytics solutions in R or Python
- Develop predictive models
- Execute cohort analysis
- Guide marketing triangulation methodology
- Identify funnel bottlenecks
- Integrate analytics into data stack
- Own marketing effectiveness measurement
- Provide actionable marketing insights
Perks/Benefits
- Cycle to work scheme
- Employee assistance plan
- Flexible working options
- Health cash plan
- Learning and development support
- Life insurance
- Mindfulness app access
- Online GP
- Paid parental leave
- Paid volunteering days
- Pension
- Season ticket loan
Skills/Tech-stack
A/B | A/B Testing | Airflow | B testing | BigQuery | Clustering | Cohort Analysis | Customer Segmentation | DBT | Incrementality testing | Lift studies | LookML | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Multivariate Testing | Predictive Modeling | Python | R | Regression | SQL
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Data | Lead Data Analyst | Marketing Analyst
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