Lead Data Analyst - Marketing Analytics
Tasks
- Analyze sales funnel to increase lead generation
- Build predictive models for growth levers
- Collaborate with data engineering on dbt data pipelines
- Create Looker dashboards using LookML
- Design and execute cohort analysis
- Design implement and analyze multivariate tests
- Design, implement, and analyze A/B tests
- Develop analytics solutions in R and Python
- Develop marketing triangulation using MMM MTA and lift studies
- Ensure data quality for marketing analytics
- Identify conversion bottlenecks and opportunities
- Integrate analytics into data stack
- Own marketing effectiveness measurement methodology
- Perform customer segmentation
Perks/Benefits
- Cycle to work scheme
- Discounts and deals
- Employee assistance plan
- Flexible working options
- Health cash plan
- Learning and development
- Life insurance
- Mindfulness app access
- Paid parental leave
- Paid volunteering days
- Pension
- Professional mortgage advice
- Season ticket loan
Skills/Tech-stack
A/B | A/B Testing | Airflow | B testing | BigQuery | Clustering | Cohort Analysis | Customer Segmentation | DBT | Dashboards | Data Modeling | Data Quality | Incrementality testing | Lift studies | LookML | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Multivariate Testing | Predictive Modeling | Python | R | R Lift Studies | Regression Analysis | SQL | Statistical significance
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Data | Lead Data Analyst | Marketing Analyst | Marketing Data Analyst
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