Lead Data Analyst - Marketing Analytics
Tasks
- Analyze sales funnel to improve lead generation and conversion
- Build dashboards in Looker for marketing stakeholders
- Collaborate with data engineering to ensure robust marketing pipelines
- Design and execute advanced data analysis
- Develop marketing analytics solutions with R and Python
- Develop source of truth using MMM MTA and lift studies
- Integrate solutions into data stack
- Own marketing effectiveness methodology
- Perform cohort analysis customer segmentation predictive modeling
- Plan and analyze A/B and multivariate tests
- Provide actionable insights for budget optimization
Perks/Benefits
- Cycle to work scheme
- Deals and discounts
- Employee assistance program
- Flexible working options
- Health cash plan
- Learning and development opportunities
- Life insurance
- Mindfulness app access
- Mortgage broker advice
- Paid parental leave
- Paid time off
- Paid volunteering days
- Pension
- Season ticket loan
Skills/Tech-stack
A/B | A/B Testing | Airflow | B testing | BigQuery | Clustering | Cohort Analysis | Customer Segmentation | DBT | Dashboards | Incrementality testing | Lift studies | LookML | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Multivariate Testing | Predictive Modeling | Python | R | Regression | SQL | Statistical significance
Education
N/A
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