Lead Digital Analytics Engineer (Adobe Analytics)
Tasks
- Audit data layers
- Create tracking specifications
- Ensure privacy & compliance
- Ensure tracking quality end to end
- Implement Adobe Analytics tagging
- Maintain GDPR consent management
- Manage data quality and QA
- Manage measurement governance
- Own tracking strategy
- Support campaign tracking
- Troubleshoot tracking issues
- Validate tracking implementations
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Campaign tracking | Consent Management | Cookie Compliance | CookiePro | Data Layer | Data Quality | Data Quality Management | Digital Performance | Digital performance measurement | GDPR | Measurement governance | OneTrust | Performance Measurement | Quality management | Stakeholder management | Tagging | Tracking Specifications
Education
N/A
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