Lead Digital Analytics Engineer (Google)
Tasks
- Analyze attribution models
- Audit dataLayers
- Create measurement plans
- Design tracking frameworks
- Ensure GDPR compliant analytics
- Implement UTM structures
- Improve analytics maturity
- Integrate privacy safe analytics practices
- Lead measurement strategy
- Manage consent tracking
- Manage stakeholder communication
- Model analytics data
- Own tracking implementation quality
- Set analytics standards and governance
- Support campaign measurement
- Track traffic source attribution
- Transform event data into reporting datasets
- Validate analytics implementations
Perks/Benefits
Skills/Tech-stack
Attribution Modelling | BigQuery | Consent Management | CookiePro | Data Layer | Data Modelling | Dataform | ELT | Event Tracking | First-party data | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | OneTrust | Party data | PubSub | Server Side | Server-side Tagging | Tag Manager | Traffic Source Tracking | UTM | Workflows
Education
N/A
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