LIA-praktik - Digital Analytics
Tasks
- Analyze user behavior across digital channels
- Build measurement plans
- Define KPIs and goals
- Generate analyses conclusions and recommendations aligned to business goals
- Implement and troubleshoot Google Tag Manager tracking
- Perform web and behavioral analysis
- Run A/B tests
- Set up attribution
- Support CRO experiments
- Visualize data and communicate insights
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | CRO | Conversion Tracking | Data Visualization | Event Tracking | Funnel | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | KPI | SuperMetrics | Tag Manager | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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