Manager - Personal Financial Services (Business Campaign & Analytics)
HLT-Hong Leong Tower, Malaysia
USD 58K-71K (estimate) Mid-level Full Time
Tasks
- Analyze campaign performance metrics
- Design campaigns using data insights
- Develop and maintain training materials
- Ensure compliance and control before launch
- Ensure data integrity in CRM and marketing automation platforms
- Implement improvements to customer journey flows
- Manage campaign calendars
- Monitor customer behavior data
- Monitor pipeline request volumes
- Optimize onboarding activation series re engagement and win back programs
- Prioritize work based on business impact
- Provide customer lifecycle dashboard contributions
- Report insights and recommendations for campaign optimization
- Review scripts and customer journey setup
- Serve as first point of contact for complex problems
- Troubleshoot campaign deployment and data flow issues
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Analytics reporting | B testing | CRM | Campaign Management | Customer Journey | Customer journey optimization | Dashboarding | Data Analysis | Data Integrity | Journey optimization | Marketing Automation | Performance Monitoring
Education
N/A
Roles
Analyst | Analytics | Analytics Manager | Business Analyst | Manager | Product Analyst
Regions
Countries
States
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