Manager, Brand Analytics
Durham Blackwell Street, United States
USD 136K-211K (estimate) Mid-level Full Time
Tasks
- Analyze business performance drivers
- Automate processes and analytics to improve efficiency
- Collaborate with cross-functional stakeholders
- Create data story boards for decision making
- Develop analytics insights and connect to business decisions
- Execute marketing mix modeling and investment guidance
- Lead marketing analytics for customer targeting and segmentation
- Measure pilots and experiments
- Perform segment profiling and clustering analytics
- Use analytical tools for targeting and segmentation
Perks/Benefits
- N/A
Skills/Tech-stack
Campaign Performance | Clustering | Customer Segmentation | Data Visualization | Digital analytics | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | PowerBI | Promotional response modeling | Python | R | Response Modeling | SAS | Statistical modeling | Tableau
Education
Regions
Countries
States
Cities
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