Manager-Data Analytics
Tasks
- Deliver data driven insights and recommendations for marketing optimization
- Design and monitor controls to reduce offer abuse
- Drive governance and control management for operational excellence
- Establish test and learn framework for marketing strategies
- Evaluate and test MGM placement strategies
- Lead offer and audience strategy for profitable channel growth
- Partner with Marketing Product and Risk to align objectives
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Audience targeting | B testing | Control monitoring | Cross-Functional Collaboration | Cross-functional | Data analytics | Data-Driven Decision Making | Data-driven | Decision Making | Digital marketing | Experimentation | Functional collaboration | Marketing Analytics | Measurement | Offer Optimization | Risk Analytics | Statistical Analysis
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