Manager, Data Strategy & Analytics
Tasks
- Create custom analyses for media optimization
- Design and execute marketing tests
- Develop data driven client measurement roadmap
- Develop lifetime value modeling
- Develop propensity modeling
- Manage data feeds into analytics tools
- Mentor analysts and team peers
- Own client data technology stack
- Present account learnings to DS and A team
- Quantify marketing campaign impact
- Segment audiences
- Transform analytics into client narratives
Perks/Benefits
- 401k contributions
- Annual Tuition Stipend
- Annual learning stipend
- Healthcare Dental Vision
- Internet stipend
- Mobile phone stipend
- Parental leave
- Unlimited PTO
- Wellness stipend
- Work from anywhere
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Data Querying | Data Visualization | Data Warehousing | ETL | Forecasting | Geo-experimentation | Incrementality testing | Lifetime Value | Lifetime value modeling | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Propensity Modeling | Value modeling
Education
N/A
Regions
Countries
States
Cities
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