Manager, Digital Analytics

PA - Philadelphia, 1701 John F Kennedy Blvd, United States

USD 81K-124K (estimate) Mid-level Full Time

@ C...

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Found 1d ago

Tasks

Analyze digital funnel and journey
Build analytics scorecards and campaign readouts
Define A B testing success metrics
Define multi channel attribution frameworks
Deliver executive reporting and recommendations
Develop KPI frameworks
Enhance tracking tagging and data integration
Evaluate campaign effectiveness and attribution
Integrate insights into experience improvements
Lead digital customer behavior analysis
Measure digital experience and personalization opportunities
Translate data into executive insights

Perks/Benefits

Skills/Tech-stack

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Manager, Digital Analytics

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