Manager - Digital Marketing Analytics
Tasks
- Analyze digital marketing channel performance
- Apply attribution modeling
- Conduct analytics needs discovery
- Conduct subject line analysis
- Create capability presentations and case studies
- Develop key metrics and outcomes
- Evaluate paid media processes
- Identify emerging analytics technologies
- Implement measurement frameworks
- Lead digital marketing analytics team
- Manage web performance reporting
- Mentor analytics professionals
- Optimize HCP engagement
- Optimize website experience
- Oversee analytics deliverable quality
- Perform tagging audits
- Provide strategic direction to stakeholders
- Run A/B testing
- Run multivariate testing
- Support HCP targeting analytics
- Translate analytics concepts to business language
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe CJA | Adobe Cloud | Adobe Cloud Debugger | Adobe Experience | Adobe Experience Cloud | Adobe Launch | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Email Marketing | Engine optimization | Experience Cloud | Google Analytics | Google Tag | Google Tag Manager | Media Analytics | Media optimization | Multivariate Testing | Omnibug | Paid Media Optimization | Paid media | Rate optimization | Search Engine | Search Engine Marketing | Search engine optimization | Social Media | Social Media Analytics | Tag Management | Tag Manager | Traffic analysis | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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