Manager, Marketing Analytics
Edinburgh Citymark 150 Fountainbridge, United Kingdom
GBP 72K-80K Mid-level Full Time
Tasks
- Analyze results with statistical rigor
- Calculate MDE and power
- Conduct holdout and fallow group tests
- Deliver marketing experiments
- Design marketing experiments
- Design test and control for 1 1 activity
- Lead ATL experimentation
- Monitor in flight tests
- Present findings with actionable recommendations
- Resolve test issues with stakeholders
- Select experimentation methodology
- Triangulate results with measurement approaches
- Write experiment read outs
Perks/Benefits
- Discounted shopping
- Flexible working
- Hybrid working
- Job share
- Paid holiday
- Parental leave
- Pension contribution
- Performance bonus
- Reduced hours
- Share scheme
- Wellbeing initiatives
Skills/Tech-stack
A/B | A/B Testing | ATL Experimentation | B testing | Brand Lift | Brand lift studies | Experiment design | Fallow Groups | Geo-testing | Holdout testing | Incrementality analysis | Lift studies | MDE Calculation | Marketing Analytics | Marketing measurement | Post analysis | Power analysis | Pre-Post Analysis | Sample Size | Sample Size Calculation | Statistical Testing | Synthetic controls | Test and Control
Education
N/A
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