Manager, Marketing Analytics
Edinburgh Citymark 150 Fountainbridge, United Kingdom
GBP 72K-80K Mid-level Full Time
Tasks
- Analyze results with statistical rigor
- Calculate sample size
- Conduct MDE calculations
- Conduct power calculations
- Deliver marketing experiments
- Design marketing experiments
- Design test and control approaches for 1 1 activity
- Estimate test duration
- Isolate incremental impact
- Lead ATL experimentation
- Monitor in flight tests
- Present findings to stakeholders
- Produce experiment read outs
- Recommend actions based on results
- Resolve test issues with stakeholders
- Select experimentation methodology
- Share learnings to improve test design
- Triangulate results with MMM
- Triangulate results with MTA
- Triangulate results with platform uplift studies
Perks/Benefits
- Discounted shopping
- Flexible working
- Hybrid working
- Job share
- Paid holiday
- Parental leave policies
- Pension contribution
- Performance bonus
- Reduced hours
- Share schemes
- Wellbeing initiatives
Skills/Tech-stack
A/B | A/B Testing | B testing | Brand Lift | Brand lift studies | Data Analysis | Experimental Design | Fallow Groups | Geo-testing | Holdout groups | Incrementality analysis | Lift studies | MDE Calculations | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Platform Uplift | Platform Uplift Measurement | Post analysis | Power Calculations | Pre-Post Analysis | Sample Size | Sample Size Calculation | Stakeholder Communication | Statistical Testing | Synthetic controls | Test and Control | Uplift Measurement
Education
N/A
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