Manager, Marketing Analytics
Gurgaon, India (Mastercard Advisors India)
INR 2516K-4400K (estimate) Senior-level Full Time
Tasks
- Analyze customer journeys and marketing funnels
- Analyze portfolio performance
- Apply test control methodologies
- Develop predictive models for segmentation and targeting
- Drive marketing measurement and performance optimization
- Lead A B testing design and execution
- Mentor junior analysts
- Partner with data engineering for data solutions
- Perform campaign analytics
- Provide stakeholder reporting and recommendations
- Translate insights into business impact storytelling
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Customer Segmentation | Data Visualization | Marketing Analytics | Personalization | Power BI | Predictive Modeling | Python | R | SAS | SQL | Statistical Analysis | Statistical modeling | Tableau | Test control
Education
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