Manager, Marketing Analytics
Gurgaon, India (Mastercard Advisors India)
INR 1800K-2541K (estimate) Senior-level Full Time
Tasks
- Analyze customer journeys and marketing funnels
- Build predictive models for segmentation and targeting
- Develop portfolio optimization insights
- Guide complex problem solving for business recommendations
- Lead A B testing design and execution
- Mentor junior analysts and improve analytics best practices
- Partner with marketing finance and data engineering for data solutions
- Perform campaign analytics and test control analysis
- Provide marketing measurement thought leadership
- Translate analytics into business impact
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Control analysis | Data Visualization | Personalization | Power BI | Predictive Modelling | Python | R | SAS | SQL | Segmentation | Statistical Modelling | Tableau | Targeting | Test control | Test-control analysis
Education
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