Manager, Measurement & Analytics
Tasks
- Analyze business and media data
- Consult clients on media optimization
- Design marketing mix modeling methodologies
- Develop marketing mix models
- Ensure project deadlines and quality
- Implement MMM tools and libraries
- Interpret econometric model results
- Manage client expectations
- Oversee modeling project activities
- Present model insights to stakeholders
- Provide mentorship to junior colleagues
- Recommend media budget allocation
Perks/Benefits
- Dental insurance
- E-learning platform
- Employee wellbeing programs
- Group retirement plan
- Medical insurance
- Mental Health Awareness Days
- Paid time off
- Partner discounts
- Vision insurance
Skills/Tech-stack
Data Analysis | Data Visualization | Econometrics | Google Meridian | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Python | R | Robyn | Statistical modeling | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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