Manager of Business Analytics - Marketing
Arlington, VA or Richmond, VA
USD 105K-140K (estimate) Mid-level Full Time
Tasks
- Analyze SEM paid social programmatic display and retargeting
- Analyze lifecycle communications
- Build B2B analytics roadmap
- Build attribution models
- Create dashboards and reporting cadences
- Design marketing experimentation plans
- Develop incrementality frameworks
- Evaluate marketing campaign performance
- Evaluate paid channel expansion
- Measure B2B campaign performance
- Measure ROI CAC and long term value
- Monitor channel performance
- Optimize audience segmentation
- Optimize creative testing
- Present insights to leadership
- Provide data driven guidance to partners
- Run A/B testing
- Run multivariate testing
Perks/Benefits
- 401k matching
- Commuter assistance
- Inclusion programs
- Medical, dental & vision coverage
- PTO & paid holidays
- Parental leave
- Professional development programs
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CAC Analysis | Customer Segmentation | Dashboarding | Incrementality analysis | Looker | Marketing Analytics | Multivariate Testing | ROI analysis | SQL | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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