Manager of Data Science & Analytics, Marketing
Tasks
- Build self service measurement frameworks
- Develop lifetime value modeling
- Ensure scalability of analytics models
- Improve attribution measurement strategy
- Improve long term effect measurement
- Improve media mix modeling
- Lead team of data scientists and decision scientists
- Partner with marketing teams on budget decisions
- Use AI to speed up model development
Perks/Benefits
Skills/Tech-stack
Attribution | Bayesian statistics | Causal Inference | Experimentation | GCP | Google BigQuery | Lifetime Value | Lifetime value modeling | Looker | Matching | Media Mix | Media mix modeling | Mix Modeling | Python | SQL | Statistical modeling | Statistics | Synthetic controls | Value modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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