Manager, User Analytics and Insights (Marketing)
Tasks
- Build and evaluate customer segments and audiences
- Connect marketing exposure to downstream outcomes
- Design and analyze marketing experiments
- Develop dashboards and recurring reporting
- Develop measurement approaches and audience strategies
- Document and ensure reproducible analytical workflows
- Evaluate campaign performance and incrementality
- Lead marketing analytics delivery for user lifecycle
- Manage and develop marketing analytics team
- Partner with Analytics Engineering to improve data quality
- Review analytical methods dashboards and experiments
- Support hiring onboarding and team growth
- Translate business priorities into analytical plans
- Translate findings into actionable recommendations
- Write and review SQL for segmentation and analysis
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | Attribution Modeling | Audience Segmentation | B testing | Customer Segmentation | Dashboards | Experiment design | Experimentation | Holdout testing | Incrementality | Lifecycle analytics | Market Analysis | Matched Market | Matched Market Analysis | Measurement | Observational Study | Power analysis | Python | R | SQL
Education
N/A
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