Manager, Web Analytics, Content and User Insights
USA - NY - Headquarters, United States
USD 99K-165K Mid-level Full Time
Tasks
- Analyze content performance and user behavior flows
- Apply web analytics best practices and experimentation
- Collaborate with marketing product UX and engineering on metrics and tracking
- Conduct funnel analysis to identify optimization opportunities
- Create analytics and tagging business requirements
- Develop monthly and quarterly performance reports and presentations
- Lead web analytics strategy and execution
- Liaison with media and digital on third party tagging
- Maintain digital tagging process for implementation
- Manage web analytics tracking and reporting
- Monitor analytics dashboards and highlight insights
- Oversee user acceptance testing with agency and cross functional teams
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Acceptance Testing | Adobe Analytics | Adobe Tag | Adobe Tag Manager | Analytics Dashboards | B testing | Creative Optimization | Data Visualization | Digital measurement | Dynamic Creative Optimization | Dynamic creative | Experimentation | Funnel Analysis | Google Analytics | MTA | Microsoft Excel | Microsoft PowerPoint | Microsoft Teams | Microsoft Word | Requirements development | Tag Manager | Tagging | User Acceptance | User Acceptance Testing | User Experience | Web Analytics
Education
Associate Degree | Bachelor of Engineering | Bachelor of Science | High School Diploma | Master of Science | PhD
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