Manager, Web Analytics, Content and User Insights
USA - NY - Headquarters, United States
USD 99K-165K Mid-level Full Time
Tasks
- Apply web analytics experimentation and best practices
- Collaborate with marketing product UX engineering on metrics and tracking
- Conduct content performance and funnel analysis
- Develop monthly quarterly performance reporting and presentations
- Lead web analytics strategy and execution
- Liaison for third party tagging with media and digital
- Maintain digital tagging framework for implementation
- Manage web analytics tracking and reporting
- Monitor analytics dashboards and highlight insights
- Oversee user acceptance testing with agency and cross functional teams
- Oversee website business requirements for analytics and tagging
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AI Products | Adobe Analytics | Adobe Tag | Adobe Tag Manager | Analytics reporting | B testing | Campaign analytics | Creative Optimization | Data Visualization | Digital measurement | Dynamic Creative Optimization | Dynamic creative | Funnel Analysis | Google Analytics | MTA Tools | Microsoft Excel | Microsoft PowerPoint | Microsoft Teams | Microsoft Word | Performance reporting | Tag Management | Tag Manager | Third Party | Third-party tagging | Tracking implementation | UAT | User Experience | Web Analytics
Education
Associate Degree | Bachelor of Science | High School Diploma | Master of Science | PhD
Roles
Analytics | Analytics Manager | Manager | Web Analytics Manager
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